This is the conclusion of a research report from 2007 , published in the journal Applied Physiology and Metabolism Nutritrion (APNM). Researchers write the following about the conversion from ALA to EPA and DHA;
"Studies in Human Shows That asymptotically equal May 2% of ALA is converted two EPA and <0.5% of ALA is converted two DHA. Because the capacity of this pathway is very low in healthy, nonvegetarian humans, even large amounts of dietary ALA garden a negligible effect Wed plasma DHA "
In other words, the conversion from ALA to EPA of about 5%, while conversion to DHA is only 0.5%. From this it is appropriate to the pressure that they therefore should not recommend Udos choice as a source of omega-3 fatty acids. I would instead recommend the seal oil, fish oil and krill oil as the top three sources.
Marine omega-3 has in several studies known to be significantly better than vegetable omega-3 when it comes to heart and brain. That said, I would also point out that I do not see clear evidence of why you should have an extra supply of omega-6 fatty acids (which also receives via udos choice). Are there any need - it is to increase intake of omega-3, and reduce your intake of omega-6 (typical sources of omega-6 is margarine, sunflower oil, soybean oil and cereals).